The Giannuzzi Group, LLP
ABOUT US
Servicing a unique and important part of consumer-driven business, the firm’s tailored experience and resources enable their clients to meet the unique range of legal challenges facing consumer brands such as brand and infrastructure development, raising capital, market implementation, consumer acceptance, and ultimately, selling their business.
The firm’s long-established relationships with investors, manufacturers, distributors, marketing companies and other consultants and advisors, makes the Giannuzzi Group a value-added legal practice.
Since 1993, Nicholas L. Giannuzzi, the firms’ managing partner has focused on the legal representation of small to mid-sized consumer products companies which have become some of the best known and most successful category leaders in the United States.
In 2010, Nick launched the Giannuzzi Group – the premiere law firm dedicated solely to guiding clients to achieving their business, brand and product development goals.
CLIENTS
TEAM
Nicholas L. Giannuzzi
Founder/Partner
Ryan Lewendon
Partner
Anthony Iuzzolino
Partner
Kara Posner
Associate
Blake B. Horn
Associate
Adam Marsh
Associate
Ryan Hall
Associate
Daniella Carelli
Associate
Gabrielle McGonagle
Associate
Michael Carroll
Associate
Shefali Lakhani
Associate
Chase MacLeod
Associate
Peter Bortolussi
Associate
Jenan A. Matari
Director of Marketing & Brand Relations
Danielle Good
Director of OperationsActionable Insights, Substantiated Results
NEWS
Nestlé Acquires Chameleon Cold-Brew
Originally published on NACS Nestlé USA continues to diversify its coffee portfolio with the acquisition of Chameleon Cold-Brew, a provider of premium crafted coffee sourced consciously and grown sustainably. Founded in 2010, Austin, Texas-based
Vital Proteins Secures $19 Million Investment From CAVU Venture Partners To Push Collagen Nutrition Into The Mainstream
Originally published on PR Newswire Vital Proteins, a wellness innovator of collagen-boosting nutrition, announced today that it has received a $19 million investment from CAVU Venture Partners, a VC and growth equity firm started by consumer
Kellogg to buy protein-bar maker Rxbar for $600M
Originally published on Market Watch – Written by Annie Gasparro Kellogg Co. plans to buy niche protein-bar company RXBAR for $600 million, joining other big food makers in tapping new brands to make up for falling sales of sugary, processed
Seven Sundays scores investment from Berlin-based Katjesgreenfood
Originally published on New Hope Seven Sundays, the fastest-growing brand of muesli in the U.S., received a growth capital investment from Katjesgreenfood (part of Katjes Group), based in Berlin, Germany. The investment will be used to expand
UFC ANNOUNCES NEW PARTNERSHIP WITH BODYARMOR
Originally published on UFC UFC®, the world’s premier mixed martial arts organization, today announced a multi-year partnership with BODYARMOR® Sports Drink, establishing the isotonic brand as the first-ever “Official Sports Drink” of UFC. As
Mars Food to Acquire Majority Stake in Tasty Bite®
Originally published on PR Newswire Mars Food has signed a definitive agreement today to acquire Preferred Brands International, a Stamford, Connecticut-based, fully integrated manufacturer and marketer of all-natural, ready-to-heat Indian and Asian
Koia Announces $7.5M Fundraise
Originally published on BevNET Written by Martín Caballero Jul. 17, 2017 Plant-based protein smoothie brand Koia announced today the closing of a $7.5 million seed series fundraising round led by KarpReilly and AccelFoods. “We are incredibly
Owl’s Brew Lands $4M in Series A Round
Originally posted on BevNET Owl’s Brew, makers of tea-based cocktail mixers and a tea-and-beer Radler line, announced Thursday it has closed a $4 million series A funding round. The round included large investments from investment firm Cambridge
Campbell Soup Invests $10M in Meal Kit Startup Chef’d
Originally posted on FoodBev.com Campbell’s has invested $10 million in US meal kit upstart Chef’d, less than two weeks after Unilever led investment in a similar kind of business. The soup company will become Chef’d’s largest strategic
First Beverage Group Invests in GEM&BOLT Mezcal
Originally posted on First Beverage Group Los Angeles, CA – May 24, 2017 – First Beverage Ventures, the private equity arm of First Beverage Group, is pleased to announce its investment in GEM&BOLT as the lead investor in an equity raise
Spindrift Sparkling Water Closes $10 Million In New Growth Capital
Originally published on PR Newswire WALTHAM, Mass., May 3, 2017 Spindrift, the first sparkling water made with real fruit, announces the closing of $10 million of new growth capital led by VMG Partners, a private equity firm that specializes in
Kidfresh Raises Series B Funds
Originally posted on City Buzz List Kidfresh, the fast-growing brand of better-for-you frozen kids meals announced today that it has closed on its Series B equity round of funding led by Monogram Capital Partners, alongside existing institutional
Unilever to Acquire Sir Kensington’s
April 20, 2017 10:00 AM ENGLEWOOD CLIFFS, N.J.–(BUSINESS WIRE)–Unilever announced today that it has signed an agreement to acquire Sir Kensington’s, a New York-based condiment maker. “Working with Unilever will allow us to more
Kopari Beauty Investment
Originally posted on WWD L Catterton and a handful of celebrities, including Karlie Kloss, have teamed up to invest in coconut oil brand Kopari Beauty. The San Diego-based brainchild of cofounders Bryce and Gigi Goldman, Kiana Cabell and James
PepsiCo will Acquire Probiotic Drinks Maker KeVita
Originally posted on Fortune.com; Written by John Kell The move builds on the minority stake PepsiCo took in KeVita back in 2013. PepsiCo has agreed to fully acquire sparkling probiotic drink maker KeVita, a deal that will diversify the soda and
Beyoncé Joins List Of Investors In WTRMLN WTR
Originally posted on PR Newswire WTRMLN WTR provides delicious hydration for both casual and serious athletes and those seeking a healthier life. It consists of nothing but cold pressed watermelon and a drop of organic lemon juice. Straight from
Dr Pepper Snapple Acquires Additional Stake in BodyArmor
Published on BeNET.com Written by Ray Latif Dr Pepper Snapple Group (DPSG) has increased its ownership position in BodyArmor, having invested an additional $6 million in the premium sports drink brand. The deal, finalized in March, comes
Veestro Raises $1.5 Million To Fuel Continued Brand Growth
Published on PR News Wire NEWBURY PARK, Calif., April 4, 2016 /PRNewswire/ — Veestro, the leading gourmet plant-based meal delivery service, announced today that it has secured $1.5 million in financing, an investment led by M&A
General Mills’ VC Arm Makes Another Food Startup Investment
Originally posted on Fortune Magazine Written by: John Kell The venture capital arm of General Mills has made an investment in another food startup, announcing on Tuesday that it participated in a funding round for cottage cheese maker Good Culture.
REBBL Completes Capital Raise Led by Mark Rampolla’s Powerplant Ventures
Neil Martinez-Belkin Jan. 8, 2016 at 2:47 pm Christmas came early for REBBL last month, albeit just by a few hours. On Dec. 24, the San Francisco-based brand of adaptogen-powered herbal elixirs and tonics closed its first capital raise beyond
American Halal Company, Inc. announces Strategic Acquisition of Mediterranean Snack Foods Company, LLC.
Extends and leverages Saffron Road’s Plant-Based Protein Snack Platform with an On-Trend & Leading Lentil/Legume Product Line Stamford, Connecticut- August 20th, 2015. American Halal Company, Inc. announced today that it had wholly acquired
The Deal: Sage Counsel for Fast-Growing Consumer Brands
By Richard Collings The fourth floor of an aging brick building in the heart of the New York City’s Meatpacking District might be the studio of the latest “it” fashion designer or the lair of a technology company launching the
Suja Juice Announces Minority Investment Deal With The Coca-Cola Company
New Investments Unlock Growth Opportunities for One of the Nation’s Leading Cold-Pressured, Organic Juice and Smoothie Brands San Diego, Ca. (August 19, 2015) – Suja Life LLC. (Suja), named the #2 Most Promising Company in 2015 by Forbes, is
Sir Kensington’s Announces $8.5 Million In New Funding Led By Verlinvest
Financing Round Reflects Momentum in Natural Food Movement NEW YORK, Aug. 14, 2015 /PRNewswire/ — Sir Kensington’s, the leading all-natural condiment company, announced the completion of a $8.5 million Series A equity financing round
Dr Pepper Buys Stake in Gatorade Rival BodyArmor
Soda maker is paying $20 million for 11.7% holding in startup headed by Mike Repole By: Mike Esterl Aug. 11, 2015 Dr Pepper Snapple Group Inc. DPS -0.13 % is paying $20 million for an 11.7% stake in BodyArmor, the sports drink startup headed by
WhiteWave Foods Buying California Yogurt Company for $125M
Aug 7, 2015 WhiteWave Foods has announced the acquisition of Wallaby Yogurt Co. in a $125m deal. Wallaby is a manufacturer and distributor of organic dairy yogurt products that include Greek and Australian yogurts and Kefir beverages.
The One Group Announces the Purchase of the Katsuya and Cleo Restaurant Brands and the Establishment of a Strategic Relationship
Adding 12 owned and managed/licensed restaurants globally SBE expected to provide opportunity for at least 10 additional restaurants at SLS, Redbury or Hyde hotels over the next 5 years Pro Forma Adjusted EBITDA of approximately $14.9 million for
BEVNET LIVE: Nick Giannuzzi Walks Founders Through Raising Money But Not Ceding Control; Opt for Convertible First Round, LLC Structure, He Urges
Beverage Business INSIGHTS Published 90 X a year Vol 12, No 57 Jun 9, 2015 Publisher: Benj Steinman Editor: Gerry Khermouch Senior Editor: Jim Sullivan Legal vet of hundreds of capital transactions for early-stage
STK Steakhouse is Moving to the W Los Angeles-Westwood Hotel
By Jenn Harris, LA Times STK, the West Hollywood steakhouse known for frequent celebrity sightings, plans to close and reopen at the W Los Angeles-Westwood hotel this summer. The restaurant was a fixture on La Cienega Boulevard’s restaurant
Investing: Nothing Splashy, But Lots of Investors in the Expo West Pool
By: Jeffrey Klineman Mar. 10, 2015 With a specialty in handling the kinds of emerging brands that are typically found sampling out of their booths at Natural Products Expo West, the more than 100 different fundraising rounds handled by
Keurig Green Mountain to Acquire Bevyz Global Ltd.
Keurig Green Mountain, Inc. (Keurig) (NASDAQ: GMCR), a leader in specialty coffee, coffee makers, teas, and other beverages with its innovative brewing technology, announced today that it has entered into an agreement to acquire the outstanding
Mamma Chia leads by example
Chia-based food and beverage company helps to drive market through quality and community By Jessica Jacobsen November 12, 2014 If you ask Janie Hoffman how chia has impacted her life, you’ll notice her face light up with excitement as she shares
The ONE Group Announces Plan to Open STK Rebel in Denver
Launch of STK Rebel Represents Next Phase of Company’s Growth Platform Restaurant Projected to Open in 2015 NEW YORK–(BUSINESS WIRE)– The ONE Group Hospitality, Inc. (“The ONE Group”) (STKS) today announced that it has completed an
The ONE Group is Named to Crain’s New York Business 2014 Fast 50
NEW YORK– The ONE Group Hospitality, Inc. (“The ONE Group”) (OTCQB:STKS) today announced that it has been featured by Crain’s New York Business as one of New York’s 50 fastest growing companies as part of Crain’s Fast 50.
Conscious capital fund MetaBrand invests in Runa
MetaBrand Capital | Engredea News & Analysis October 7, 2014 MetaBrand Capital, a “conscious capital” private equity fund and the new investment pillar of MetaBrand—a full-service firm providing product formulation, outsourced
Ariana Grande Endorses Wat-aah!, Gets Equity
WAT-AAH!, one of the fastest-growing brands of functional bottled water, announced today a marketing and long-term equity partnership with pop superstar Ariana Grande. In her first endorsement deal, the multiplatinum recording artist will join
The ONE Group Signs Hospitality Services Agreement for W Los Angeles
NEW YORK–(BUSINESS WIRE)– The ONE Group Hospitality, Inc. (“The ONE Group”) (STKS) today announced that it signed a hospitality services agreement with Pebblebrook Hotel Trust to provide food and beverage services at W Los
The ONE Group Plans to Open STK in Chicago in 2015
STK Chicago will be The ONE Group’s 10th Location The ONE Group NEW YORK–(BUSINESS WIRE)– The ONE Group Hospitality, Inc. (“The ONE Group”) (STKS) today announced that it has signed a lease for a new STK in Chicago in
BODYARMOR’s Sporting Chance
By: Jeffrey Klineman Premium product. It’s an argument that has worked for craft beer, high-pressure processed juices, vodka, bottled water and RTD teas. It’s worked for Starbucks over your corner coffee shop, for Cape Cod Potato Chips
For Coconut Waters, a Street Fight for Shelf Space
By: David Segal, The NY Times Like kale salads and Robin Thicke, coconut water seems to have jumped from invisible to unavoidable without a pause in the realm of the vaguely familiar. The stuff is everywhere — not just in supermarkets and
Kevin Durant Signs with Sparkling Ice
By: Darren Rovell, ESPN.com Roc NationKevin Durant and Jay Z, finalizing their contract last June, have landed another major endorsement deal since Durant joined Roc Nation Sports. Kevin Durant has signed another major endorsement deal since
Vita Coco Sells Stake to Owner of Red Bull China
By: David Gelles, DealBook – NY Times.com The coconut water craze is coming to China. Vita Coco, the biggest seller of coconut water in the United States, agreed on Monday to sell a 25 percent stake in itself to the owner of Red Bull China for
The 25 Most Influential Kingmakers in Consumer and Retailer Companies
By Ryan Caldbeck, Contributor Earlier this year, we put together a list of the 25 most innovative consumer and retail companies —the CircleUp 25. Today we are releasing the CircleUp Kingmakers—25 of the most influential “kingmakers” in
Alpha Dogs
By: Jeffrey Klineman and Max Rothman Who are the most powerful people in the beverage business? What are the trends, concepts, companies that wield it most effectively? We’ve given it quite a bit of thought lately. While we have trouble with
Suja Picks Up Investment from Alliance Consumer Growth
As the only remaining independent of the “big three” juice brands that deploy high-pressure processing as their marketing and innovation hook, SUJA knows it’s facing deep-pocketed competition from Hain-owned BluePrint and Starbucks-owned
Whynatte Selected as Part of New Food and Beverage Accelerator Program
Whynatte, an Atlanta-based start-up that produces a line of premium coffee beverages and mixers, has been selected as one of four companies to take part in an accelerated growth program launched by AccelFoods, a new food and beverage accelerator with
blk. Signs Distribution Agreement With Big Geyser
Enhanced water could be the most muddled category in the beverage industry. Balance Water contains Australian wildflowers originally used by the Aborigines. Avitae has caffeine. A host of others are alkaline-infused. Aquation is made with xylitol to
Essentia Raises $3.2 Million in Convertible Debt; Projects $22-23 Million in 2014 Sales
Having recently announced its tenth consecutive year of growth, eight of which reached double-digits, Essentia is positioning itself for a booming 2014 — and well beyond. Earlier this year, Essentia, the top-selling enhanced water brand in the
St-Germain Elderflower Liquor Acquired By Bacardi, Plans To Go Global
Apparently we’re not the only ones to notice the rising popularity of St-Germain elderflower liqueur, which has popped up as an ingredient in more and more cocktails since it was first launched six years ago by the Cooper Spirits Company.
Vita Coco Invests in Coco Café
By Jeffrey Klineman After getting rave reviews at the December BevNET Live event – taking home the award during the New Product Showdown — Coco Café had to imagine that it would be getting a lot of attention and some new accounts. But apparently
Pauly D Cocktail Line: ‘Jersey Shore’ Star Launches REMIX ‘Pre-Game’ Drinks
“Jersey Show” star Paul “DJ Pauly D” DelVecchio is adding another accolade to his resume: His own line of pre-mixed cocktails. The drinks, dubbed Remix Pre-Game Cocktail, are vodka-based and come in a variety of flavors,
Rihanna Collaborates with Vita Coco to Launch New Tropical Fruit Flavor
NEW YORK–(BUSINESS WIRE)–Today, Vita Coco, the nation’s best-selling coconut water and one of the fastest-growing beverage brands in the U.S., launched Vita Coco Tropical Fruit, in collaboration with Rihanna. The seventh flavor in the
Big Geyser Gains Exclusive Distribution Rights to Monster Energy, Sparkling ICE in NYC Metro
By Ryan Latif Major developments out of the Big Apple with news that Big Geyser has secured the exclusive rights to distribute Monster Energy and Sparkling ICE in all five boroughs of New York City, as well as Nassau, Suffolk County, Long Island and
Mike Trout Signs First Major Sponsorship Deal With Beverage Brand BodyArmor
Angels CF Mike Trout has “signed his first big national endorsement deal” with BodyArmor Superdrink, according to Darren Rovell of ESPN.com. Sources said that Trout will be paid and “also will receive a small equity stake in the
B&G Foods to Buy Pirate’s Booty for $195 Million
By DAVID BENOIT Looking for growth, B&G Foods Inc. has turned to pirates. Courtesy of Pirate Brands The publicly-traded grocery-brand conglomerate is buying Pirate Brands, the maker of the white-cheddar-cheese rice and corn puffs Pirate’s
Body Armor Adds James Harden to Stable of Athlete Partners
LOS ANGELES — BODYARMOR® SuperDrink™ is proud to welcome James Harden to its impressive line-up of athlete partners. Harden, like hundreds of professional athletes and thousands of amateur athletes, has been drinking BODYARMOR as part of his
No Kidding: Vita Coco Launches New Children’s Line
The mock-ups have been displayed in its New York City offices since early winter, but Vita Coco decided to wait a few more months to launch a new line of kids’ drinks. Today, Vita Coco, the number one-selling coconut water brand in the U.S., has
STK Steakhouse Chain to Go Public: Merger With Blank-Check Company Will Help Fund Expansion
By RYAN DEZEMBER Investors hungry to add upscale restaurants to their stock portfolios are about to get a new option: the STK steakhouse chain. STK’s owner, One Group LLC, is merging with a so-called blank-check company in a deal that will
How Num Pang Became New York’s Quietest Restaurant Empire
As trendy as bánh mìs are in New York, it’s curious that most shops and bakeries specializing in the sandwiches — meat-and-pickled-vegetable heroes built on rice-flour baguettes — are still so unfashionable: often found in far-out
The Veri Soda Company Launches Line of Organic, Low-Calorie Sodas
RICHMOND, Va. — with continuing mounting evidence that carbonated soft drinks (CSD’s) are a major contributor to the growing obesity and diabetes rates in the U.S, the dilemma of how to satisfy the approximately 150 million soda drinkers in
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