It’s not uncommon for advertising, SEO tools and analytics to track your movements around the web. And they don’t always ask for your explicit consent. These tracking functions act like little spies, latching on to every customer who purchases or signs up for something. They follow those customers wherever they go, spying on their next move. …

Organic is all the rage these days (and not only in food). When it comes to measuring your website’s success and impact, organic traffic is one of the most important metrics you can analyze. While most other traffic is earned or solicited, organic traffic is traffic that’s au naturel. People found you via search engines, of …

Creating the perfect eBay listing is a fine art. Back in the day, you could snap a couple of photos on your digital camera… Explain that your product is new and works, it was just a gift from your Aunt Joan that you really didn’t want… And you had a winning listing. But now, things …

You know people want and need SEO… So why are you having such a hard time getting SEO leads?     In my experience, it’s probably one of three problems: 1. You’re a wandering generality instead of a meaningful specific; 2. You don’t know how to talk to your SEO leads; 3. You don’t know …

Imagine your Tinder date turns up, and they look nothing like their profile picture. They have nothing interesting to say. You have nothing in common and this was not what you were looking for. What do you do? You bounce.     Similarly, say you visit a website that has nothing to do with the …